E-commerce strategy

E-commerce strategy for brands that want to grow: positioning, sales funnel, retention and scaling, put together in one plan.

E-commerce strategy

I help you look at your online store as a whole: what you sell, to whom, through which channels and how you bring customers back. The result is a clear plan ordered by impact, not a list of ideas.

What the e-commerce strategy includes

Positioning

We clarify who you sell to, why they'd choose you and how you say it on the site and in ads.

Sales funnel

I analyze the path from first visit to order and find where customers drop off.

Retention

Email, SMS, loyalty programs and offers that bring customers back.

Channel mix

How much to invest in Google, Meta, SEO and email, based on margin and stage.

Clear KPIs

We set the numbers that matter: profit, average order value, repeat rate.

Action plan

Next steps ordered by impact and effort, easy to follow every month.

How I work

  1. 01

    Discovery

    I get to know the business, products, margins and goals.

  2. 02

    Analysis

    I analyze the data, the site, the competition and current channels.

  3. 03

    Strategy

    I build the positioning, funnel and retention plan.

  4. 04

    Implementation

    I carry out the priority steps or coordinate them with your team.

  5. 05

    Review

    Every month we check results and adjust the plan.

My commitment

You work directly with me, no middlemen
Accounts and data stay in your name
A monthly report, explained in plain language
Month-to-month, with no minimum period

Who it's for

  • Online stores that have grown and need direction
  • Brands launching a new collection or store
  • Founders who want a plan, not just execution

What I track

ProfitAverage order valueRepeat rateCustomer acquisition costCustomer lifetime valueConversion rate

Frequently asked questions about E-commerce strategy

Do I get just a document or implementation too?

Both are possible. I can implement the plan's steps directly or work with your team so they actually happen.

What information should I prepare?

Access to your store platform, Analytics and ad accounts, plus sales figures and margins by category.

Is it a fit for a new store?

Yes. For a new store, the strategy focuses on positioning, the offer and the first sales channels.

Is there a minimum contract period?

No. We work month to month, with no minimum period.