Data analytics

E-commerce data analytics: accurate tracking, Looker Studio dashboards and analysis that turns data into clear decisions.

Data analytics

I turn raw data into clear decisions. I fix the tracking, build easy-to-read dashboards and analyze how your campaigns, products and customers perform.

What the data analytics service includes

Accurate tracking

GA4, Google Tag Manager, server-side tracking and cookie consent set up correctly.

Dashboards

Looker Studio reports with sales, costs and profit, updated automatically.

Centralized data

Google Ads, Meta, your store and other sources brought together.

Product analysis

Which products bring profit, which only bring volume and what's worth promoting.

Customer analysis

New vs. returning customers, customer lifetime value and repeat rate.

Recommendations

Clear conclusions and concrete actions, not just charts.

How I work

  1. 01

    Audit

    I check the tracking, data sources and current reports.

  2. 02

    Fixes

    I repair events, conversions and consent.

  3. 03

    Centralization

    I connect the data sources.

  4. 04

    Dashboard

    I build the reports you need every day.

  5. 05

    Analysis

    Every month you get conclusions and recommendations.

My commitment

You work directly with me, no middlemen
Accounts and data stay in your name
A monthly report, explained in plain language
Month-to-month, with no minimum period

Who it's for

  • Online stores with data spread across several platforms
  • Businesses that don't trust the numbers in their reports
  • Teams that want profit-based decisions

What I track

ProfitPOASROASCustomer acquisition costCustomer lifetime valueProduct margin

Frequently asked questions about Data analytics

Which tools do you use?

GA4, Google Tag Manager, Looker Studio, plus data from Google Ads, Meta and your store platform.

Why do the numbers differ between platforms?

Each platform attributes conversions differently. I help you understand the differences and follow a single source of truth.

Does the data stay mine?

Yes. The dashboards and accounts stay your property.

Is there a minimum contract period?

No. We work month to month, with no minimum period.