INNES ATELIER

I launched and optimised campaigns across the Meta ecosystem, including Advantage+, focused on profitable conversions, retention and a consistent structure across funnels.

I used every campaign type (Search, Display, YouTube, Performance Max), adapted to funnel goals and seasonality, to scale efficiently without increasing the budget.

I rebuilt the tracking from the ground up to remove duplicates, errors and inconsistencies between sources (GA, Meta, Google Ads), then centralised the data in clear dashboards for revenue and costs.

I redefined the catalogue structure and digital positioning, proposing to drop discounts entirely and adjust prices to increase basket value. I set up a sustainable scaling plan based on real data and campaign feedback.