Win back inactive customers before the holidays: the email sequence

.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } The database of any store that has been running for two or three years holds hundreds or thousands of people who bought once and disappeared. They aren't lost: they already know your brand, they've received a parcel from you and, often, they just needed a reason to come back. Gift season is the best reason of the year. Below I show you how to build an email sequence for customers who haven't bought in 6 to 12 months: who you're allowed to contact, how to clean the list, what to send and how to measure whether it was worth it. Ideally, the sequence starts in the first half of November, so it ends before Black Friday (27 November 2026). 1. Who counts as "inactive" for you There's no universal number. It depends on how often people normally buy your products. For cosmetics or coffee, three months without an order already means something. For furniture, a year is normal. For most clothing, accessories or gift stores, 6 to 12 months since the last order is a good starting point. Export your customers from WooCommerce, Shopify or your email platform and split them into segments: One order, 6 to 12 months ago. The largest group and the hardest to convince. Customers with two or more orders who stopped. They had a habit and deserve more attention. High-value customers , for example the top 20%…