Google Search Console for online stores: 5 reports to check monthly

.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } Google Search Console is free, and it is the only place where Google tells you directly how it sees your store: which searches bring clicks, which pages stay out of the index, what is wrong with your product data and how fast the site loads for real visitors. Many owners set it up once and never open it again. You don't need more than 30 minutes a month if you know what to look for. Below are the 5 reports I check every month for the stores I work with, and what I do with each one. First: the right setup A domain property , verified through DNS, so you see the www and non-www, http and https versions together. A submitted sitemap in the Sitemaps section. WooCommerce with an SEO plugin and Shopify generate one automatically. Access for whoever helps you , as a user, not through your password. The company stays the owner. Report data appears with a delay of a few days and is kept for 16 months, so you can compare November 2026 with November 2025. Use that comparison in peak season, not the previous month: October and November never look alike. The 5 reports at a glance Report Performance What it shows Clicks, impressions, CTR and position by query and page What you do monthly Branded vs non-branded, pages with a low CTR Report Pages (indexing) What it shows Which pages are indexed and why…