Product recommendations on your site without a big budget: what and where

.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } When a small store thinks about product recommendations, it usually pictures an expensive personalisation engine with a monthly subscription. In practice, most stores I work with gain far more from three or four well placed recommendation blocks that the platform already offers or that you can set up by hand in an afternoon. Below I show which recommendation types exist, what you can do in Shopify and WooCommerce without a big budget, where to place them, which mistakes ruin results and how to measure whether they work. At the end there's a tool that tells you where to start, based on your store. 1. Six recommendation types and what each one is for Not all recommendations do the same job. Some raise order value, some rescue a visit where the product wasn't right, others set up the second order: Type Frequently bought together Where to place it Product page, next to the add to cart button What it helps with Order value Type Similar products Where to place it Further down the product page; out of stock products What it helps with Conversion, when the product isn't right Type Cart recommendations Where to place it Cart and cart drawer What it helps with Small last-minute additions Type Best sellers Where to place it Homepage, categories, empty search, 404 What it helps with New visitors…