Growth scorecard for online stores: 4 pillars, 20 criteria
Score your store on 20 criteria from 0 to 5 across 4 pillars: commercial foundation, measurement, acquisition and retention. Plus the rule that tells you what to fix first.
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.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } Most of the stores I audit don't have one big problem. They have ten small ones, and the owner tries to fix them all at once, usually starting with the ads. The growth scorecard brings order to that: 4 pillars, 20 criteria and a score from 0 to 5 for each, so a maximum of 100. More important than the total is the order in which you read it. You can fill in the scorecard right on the site in 10 to 15 minutes: the interactive growth scorecard for online stores calculates your score per pillar and shows you what to fix first. Below I explain the logic behind it. Why you always audit in the same order The order is: 1. commercial foundation, 2. measurement and data, 3. acquisition, 4. retention. Each pillar rests on the one before it. Without a clear margin , you don't know how much you can pay for an order, so every budget is a guess. Without accurate measurement , you don't know which campaigns make money, so you optimise on the wrong numbers. Without profitable acquisition , you have no customers to keep. Retention multiplies everything you built before, but it can't save a store that loses money on the first order. That's why a store with great ads and broken tracking only grows on paper. I've seen it many times: a nice ROAS in the platform and a bank account that doesn't move. How to…