GPSR for online stores: what information must appear on the product page

Since 13 December 2024, Regulation (EU) 2023/988 on general product safety, the GPSR for short, has applied across the EU. It replaced the old 2001 directive and, for the first time, spells out what a customer must see on the product page of an online store. If you sell clothing, toys, cosmetics, home decor, accessories or almost any physical consumer product, the regulation applies to you. Below I show what it means in practice for your store and how to implement it in WooCommerce or Shopify without rewriting your whole catalogue by hand. Who the GPSR applies to The GPSR covers non-food consumer products placed on the EU market, including those sold online, whether new, second hand or refurbished. For products that already have their own safety rules (toys or cosmetics, for example), the GPSR fills the gaps those rules don't cover. In practice, an online store usually has one of these roles: Distributor: you buy from EU manufacturers or importers and resell. You must check that the product carries the required information and not sell anything you know, or should know, is unsafe. Importer: you bring products directly from outside the EU, for example from China. You have extra duties: your name and address must appear on the product or its packaging. Manufacturer: you make the product or sell it under your own brand (private label). You are then treated as the manufacturer, with the risk analysis and technical documentation on you. Your role changes the workload, but the product page must contain the same information in every case. What must appear on the product page Article 19 of the GPSR requires every online offer of a product to show, clearly and visibly, at least: The manufacturer: name, registered trade name or registered trademark, plus a postal and an electronic address (email or contact form) where they can be reached. The EU responsible person: if the manufacturer is not established in the EU, the name and contact details of the EU economic operator…