Gift receipts and holiday returns: the exchange that keeps the sale

.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } A gift bought online has two customers: the one who pays and the one who receives it. The first wants the price to show up nowhere. The second wants to change the size or colour without asking the giver for the receipt. If your store solves both, post-holiday returns stop being just money going back: a good share turns into exchanges, store credit and, sometimes, new customers. Below I show you how to prepare the gift receipt, the extended return window and the return form, in time, before Black Friday (27 November 2026). 1. Why you need to deal with it now Gifts are bought earlier and earlier. An order placed on Black Friday reaches the customer in the first days of December, and the legal 14-day return period often ends before Christmas. In other words, exactly when the gift is unwrapped, the legal right to return has already expired. People know this and hesitate to buy gifts early if they don't see an extended return policy. That's why the rules below need to be on your site before the order peak, not in January. 2. What the law says and what your policy is It's important to keep the two clearly apart, because they follow different rules. The legal right of withdrawal: in the EU, consumers have 14 days from receiving the product to change their mind, without giving a reason. The…