Corporate Christmas orders: how to sell B2B gifts from your store

.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } In November, many companies start looking for Christmas gifts for their staff and clients. A single order like that can mean 30, 80 or 200 units, as much as you sell in a few normal weeks. But companies don't buy like individuals: they have a budget per person, they want a correct invoice, a guaranteed deadline and often their logo on the box. Below is how to prepare your store to win these orders and deliver them without stress, especially since Black Friday falls on 27 November this year and your team will be busy anyway. 1. What a company buying gifts actually wants The person placing the order is usually from HR, the office team or the owner. They are not looking for the cheapest product, they are looking for the least hassle. What matters to them: A clear budget per person: "we have 30 euros per employee" or "60 euros for key clients". A guaranteed deadline: the gifts must arrive before the company party or the last working day. An invoice to the company, with the right details, and a proforma to get the payment approved. Simple personalisation: a logo, a card with their message, uniform packaging. One contact person who answers quickly. 2. A dedicated page for companies Don't make companies build their order from the catalogue themselves. Create a "Corporate gifts" page with: 3 or…