Bundles and gift sets: bigger orders without losing margin
Bundle types, the margin math before publishing, how to present them on product pages and in ads, plus gift set examples by category.
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.comparison-cards { display: flex; flex-direction: column; gap: 1.5rem; } .comparison-card { background: #fff; border-radius: 16px; padding: 20px; border: 2px solid #efefef; } .comparison-header { display: flex; justify-content: space-between; font-size: 16px; margin-bottom: 12px; } .comparison-row { display: flex; justify-content: space-between; padding: 8px 0; border-top: 1px solid #efefef; font-size: 14px; color: #1f2937; } .comparison-label { font-size: 14px; width: 30%; } .comparison-value { width: 65%; text-align: right; } @media (max-width: 600px) { .comparison-row { flex-direction: column; align-items: flex-start; } .comparison-value { text-align: left; margin-top: 4px; } } Bundles and gift sets are the simplest way to raise average order value in gift season. The customer gets a ready-made choice, you ship one parcel with several products, and the cost of shipping and advertising is spread over a larger amount. The problem starts when a bundle is built only on a discount: the order grows, but the profit shrinks. Below is how to choose the bundle type, how to do the math before you publish it and how to show it on your site and in ads. Types of bundles Fixed bundle (curated set): products you choose, sold together at one price. Example: a three-step skincare routine. Mix and match: the customer picks 3 products from a category at a fixed price. Good for coffee, tea, socks, candles. Quantity bundle: the same product in several units, for example 3 for the price of 2.5. Works for consumables. Product plus accessory: the main product with something the customer needs anyway. Example: a backpack plus a rain cover. Gift set: a fixed bundle in a box, ready to give, with wrapping and a card. In November and December it's the strongest type, because it solves the customer's problem: "what do I get them?". The math: when a bundle wins and when it loses A bundle isn't judged by order value but by what's left per order. I explained the concept in contribution margin…